All Phenoms CEO Dashboard
Apr 6, 2026 · QuickBooks + Distributor Reports
Revenue
WoW — All Accounts
Voids (Top 50)
Foundation Foods
Good Stuff
US Foods / CM
Amazon
Shopify
Thrive & Misfits
Revenue = actual invoiced sell-in (QuickBooks Jul 2025–Mar 2026). Amazon & Shopify QB entries are partial.
Total invoiced
$127,132
Jul '25 – Mar '26
Thrive Market #1
$38,204
30% of total
Misfits #2
$35,830
4 warehouses
Foundation Foods dist
$19,774
Sell-in
SnackWise
$10,362
Jul + Oct only
US Foods dist
$9,588
Sell-in
Monthly invoiced revenue — all channels
Thrive Misfits Foundation Foods SnackWise US Foods POD Foods Other
Revenue share
Thrive 30% Misfits 28% FF 16% SnackWise 8% USF 8%
All channels ranked
Platform & direct you invoice the platform
Distributor sell-in they sell to retail
All channels grouped by parent chain alphabetically. CM locations show monthly totals in week-1 of each month (monthly data only available).
Weekly cases — Foundation Foods (65) + Good Stuff (14) + Central Market (10) = 89 accounts — through Apr 5, 2026
Top 50 Foundation Foods accounts × 4 core 12oz SKUs × Feb–Apr 2026. Number = cases ordered. Red = zero orders that month. Apr = partial (through Apr 5).
Monthly void matrix — top 50 accounts
Total cases
1,273
Apr '25 – Apr '26
Active accounts
65
Grocery & specialty
Sell-in revenue
$19,774
@$21.96/case
Peak month
Sep '25
183 cases
Mar '26 cases
95
vs Feb 94 (+1%)
Apr '26 cases partial
36
through Apr 5
Dark 8+ weeks
28
Reorder targets
Monthly cases by SKU
Citrus Ginger Berry Hibiscus Mango Lemongrass Cherry Limeade Variety 4pk Other 4pk
Top 15 accounts by cases
Total cases
75
Jan–Mar 2026
Active accounts
14
NorCal independents
Mar '26 cases
45
vs Feb 16 (+181%)
Top account
Bi-Rite 18th
12 cases
Monthly cases by SKU
Mango Lemongrass Cherry Limeade Berry Hibiscus Citrus Ginger
All 14 accounts by cases
Account void matrix — Jan / Feb / Mar 2026
Total cases
254
Oct '25 – Mar '26
Locations
10
Texas Central Market
Sell-in revenue
$9,588
@$21.45/case
Top location
Ft Worth
65 cases
Fastest growing
Plano
15 cases in Mar alone
Void risk
Preston
Cherry Limeade only
Monthly cases by location
Oct Nov Dec Jan Feb Mar
All 10 locations by total cases
Monthly SKU mix
Citrus Ginger Mango Lemongrass Berry Hibiscus Cherry Limeade
Location void matrix — Jan / Feb / Mar 2026
Amazon Business Report = platform totals (no SKU breakdown). QB entries show SKU revenue Jul–Nov '25 only. Feb '26 was best month at $2,015.
$16,989
Gross ordered
416
Units ordered
4,377
Total sessions
9.5%
Avg conversion rate
Monthly revenue & units
SKU revenue — QuickBooks Jul–Nov 2025 (partial)
Export ASIN-level report from Seller Central for full ongoing SKU tracking.
Citrus Ginger Mango Lemongrass Cherry Limeade Variety 4pk
Weekly revenue & sessions — last 12 weeks
Monthly sessions & conversion rate
Shopify export shows product totals (Jul '25–Mar '26). WoW view: export Orders CSV from Shopify Admin → Orders → Export and upload to Claude.
$2,584
Net sales
$2,904
Gross sales
74
Units sold
$34.92
Avg net/unit
Net sales by SKU
Gross vs net — discount & return impact
Thrive — invoiced
$38,204
Sep '25 launch
Thrive — net of credits
~$32,204
After allowances & TPRs
Misfits — invoiced
$35,830
Dec '25 start
Misfits LA
$9,884
Largest warehouse
Misfits BWI + CHI
$24,710
East + Midwest
Misfits SAT
$1,236
Mar '26 newest
Thrive Market — monthly invoiced
Misfits — monthly by warehouse
LA BWI CHI SAT
Thrive + Misfits combined trajectory